It’s a common problem, we open our Google Analytics dashboard and click on the acquisitions tab and look at the reported numbers for facebook and it’s a lot lower than what facebook reports. My initial response was to distrust numbers from facebook since they have a history of manipulating their users but it seems like they’ve Read More

This is Part 1 of a series on how to capture more relevant data from your visitors and using existing tools like Google Analytics to gain more insight into attribution. The Attribution Problem Attribution is a difficult problem to solve. We’re not often certain which marketing channels are driving conversions to our businesses and that makes it Read More