It’s a common problem, we open our Google Analytics dashboard and click on the acquisitions tab and look at the reported numbers for facebook and it’s a lot lower than what facebook reports. My initial response was to distrust numbers from facebook since they have a history of manipulating their users but it seems like they’ve Read More
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Using Google Analytics to Track Your Customer’s Journey
This is Part 1 of a series on how to capture more relevant data from your visitors and using existing tools like Google Analytics to gain more insight into attribution. The Attribution Problem Attribution is a difficult problem to solve. We’re not often certain which marketing channels are driving conversions to our businesses and that makes it Read More
Quotation Management Software Feature Requests
Currently there are multiple versions of the quotation management software that are available on OpenCart and WordPress (WooCommerce) and soon to be realeased version for Shopify. Since the first release in OpenCart, there have been a handful of recurring feature requests, some, which have already been programmed and released. To better manage the requests, I Read More